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Are You in Business or Just Complaining About Business?

As I reflect on some incidents of the recent week, which I’m not going to elaborate here, I am questioning if many people who say they are in the real estate business are actually in the business of selling homes or just the business of complaining.

Stick with me, I think you’ll see that I have a valid point and one perhaps that you agree with.

A for profit business is about… making a profit, delivering the best product or service and keeping customers coming back and referring others to you. Sure you may say, “that’s the simple version” it’s more complicated than that, but really as Hokey Pokey says,… that’s what it’s all about.

Now let me set the record straight here on profit. There is nothing shameful about making a profit. Let me say that a different way, there is nothing wrong with making money or wanting to make money. YES, I know there are people who are struggling financially, and YES, I have empathy for them, but is me complaining about the that or being poor helping them? No, I know that I can do far more by having money, than by being poor and so can all of us.

As kids many of us did things to earn money, we were entrepreneurial even in our youth. We had lemonade stands, we babysat for screaming brats, we mowed lawns for neighbors, etc. For us this was plain and simple about earning some money to do whatever our little hearts desired like buying a new record, the latest Tiger Beat magazine or a pair of cool new shoes.

We were doing what we did for money. Tell me that mowing grass was because you liked it, or felt like being of service to the neighborhood. At 13 or 14, it was all about making some dough to get the things we couldn’t talk our parents into buying us.

Sadly I’ve spent too much time recently in the presence of the business complainers club. This club is growing, fast and furious. In case you’re not sure if you’ve got a chapter in your area; let me tell you more about this club. They spend their time and energy discussing with fellow club members the challenges they are facing, not in looking for a solution, but company as misery loves company. They can quote statistics on the number of foreclosures, and the number of people who are unemployed, but can’t tell you anything about the schools in the neighborhood or what they are doing to market their services. Caution, they are heavily recruiting and they can be found soliciting new members at the coffee pot, the sales meeting, the water cooler and even on Facebook. They haven’t made a profit yet this year and truth be told, they probably won’t as the business of complainers is purely NON PROFIT.

If you’re a member of this club, I highly suggest you resign now. Your business depends on you focusing on the positive aspects of it and spending more time doing the activities that make a profit. If you’re not a member, WAHOO!!! However, be careful, it’s really easy to get sucked into their club when you’re trying to lend a hand or some compassion to someone having a bad time. Stay strong, you can be positive and profitable.

Should you be approached by someone wishing to recruit you into the complainers club politely thank them for their concern, and let them know that you’re business is about profit, and that you plan to keep it that way. Let them know that your time is precious and you realize that the more you focus on the things you want and NOT the things you don’t want, the better your life is. Also mention that you’re more about looking at solutions, not problems.

Then pat yourself on the back, you’ve successfully avoided being sucked into the business of complaining.

Enjoy your business, make as much money as your heart desires and remember the best way to be of help to those in the club to be a shining example of what you wish to see in the world.

5 Tips for Choosing a Business Card

A business card is often the first impression a potential customer receives about a business or individual. A poorly designed or thought-out business card leads to a negative first impression which can directly correlate to a loss of business. Luckily, adhering to a few simple tips during the printing process can help in the creation of a high quality business card.

1. Don’t Reinvent the Wheel.

Many design agencies and printing studios will have a list of preexisting card templates from which to choose. Additionally, by identifying the business cards that had the greatest personal impact, you are able to implement the most engaging part of their design into your own card. Most people lack the training or ability to identify the specific aspects of card design that catch their eye and appeal to them. Using an existing template allows you benefit from the experience of others.

2. Be Patient.

Imaging how something is going to look while viewing an artist’s rendering or computer generated image is much different then actually seeing the real life image. Additionally, the physical feel of a business card can often be just as import as the aesthetics. It may be necessary to try several print runs of different cards before settling on an acceptable version. Remember, most printing expenses are tax deductible business expenses.

3. Decide What is Important.

Based on size logistics, a business card can only contain a limited amount of information while still maintaining its effectiveness. Obviously an online based business is not going to need to include an irrelevant office address on their business card, while absence of a web address in this case would be disastrous. Nonessential information offers little tangible value, while damaging the ability to convey critical information.

4. Stand Out Physically.

As I mentioned earlier, from a memorability perspective, touch is just as important as sight when it comes to evaluating a business card. There are numerous methods of making your card stand out physically, including size, die cutting, and adding effects that change the overall thickness of the card. When someone sticks their hand into their pocket to throw your business card away, you want them to stop and take a second look based only on the weird feeling of the card.

5. Stand out Aesthetically.

This is more of an advanced tip, as it is very easy to create something that will put people off by being to different. However, just the right amount of different creates a unique item. Examples include inverting background and text color, adding a picture of the business person associated with the card, or offering a double sided card.